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brand questionnaire

Your brand is the essence of your company. Strong positioning and a clear, resonant message comes from your brand. Your brand is the impression you leave in your marketplace.  A solid, well-defined brand creates your voice, your visual identity and your value.
Your internal corporate environment and culture also speaks of who you are. When clients or customers arrive at your business, what impression is left indelibly in their thoughts about you? What emotional take away is planted?

Please take the time to reflect and answer the following questions that will give us direction in crafting your brand identity and a logo that is cohesive with your company, personality, culture and goals. A completed, well-thought out questionnaire means better understanding and fewer revisions.

Your answers are CONFIDENTIAL, and will not be shared with colleagues.

    fundamental nature of your business

    personality of your company

    positioning & brand promise

    visual identity

    Once your responses are reviewed along with the relevant research, we will begin the design process which includes palette, logo, tagline, fonts, and a comprehensive style guide to reference for all branded marketing and communications. 
    Your answers are CONFIDENTIAL, and will not be shared with colleagues.
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